Your Employees Are Talking. Are You Listening?

Increase employee performance and morale on your farm business by listening.

Are you listening to your customers? I bet most of you, if not all, just said YES with certainty. Listening to your customers is a very important part of you being a successful business. However, there is one more important person you need to listen to. Your employee. 

Research has shown that motivation, morale, and job performance increase when employees have the opportunity to contribute their concerns and ideas. Take some time to sit down and talk to your employees. Learn from them and let their opinion be heard. 

As Walt Disney said, "If you want to find out what's really happening in your business, talk to the people on the front lines."

What could your employees tell you that could be game-changers for your business or your customers? Do they feel like you're heading the right direction, the wrong direction, are you helping them, what can we improve or do better?

If you're not listening and your employee feels like your headed in the wrong direction as a business or with a particular project, how do expect that employee to be motivated to help you?

As a manager you need to gain their commitment, trust, and respect. There is no better way to build these than by listening. Stop telling people what to do and start asking questions. It's amazing what you can learn when you ask questions. You hired them because they're the expert at their job, treat them like it. Compliment them on their ideas. While you don't have to explore all of them, at least give them thought and discuss them. Recognize them for contributing and taking initiative.

When employees are listened to, they feel important and respected. By listening your workplace becomes a much better place to work and you'll be amazed by the performances of your employees.

Now how will you answer the question, are you listening to your employees? Make your answer a resounding YES and reap the benefits in your business. is the official site for jobs in Agriculture. Job Postings, Sourcing, and Contingency Recruiting is available.

The opinions of Lori Culler are not necessarily those of Farm Futures or the Penton Farm Progress Group.

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