A coalition of agricultural groups and agriculture technology providers announced the debut of the Ag Data Transparency Evaluator on March 3.
The Ag Data Transparency Evaluator was created to help producers understand where their data is going and who has access and control over it. The evaluator requires participating agriculture technology providers to answer 10 questions about their technology products’ use and control of farmer data. A third-party administrator then reviews the answers and determines whether the products meet the standards of transparency set by the Privacy and Security Principles for Farm Data. Products that meet the standards will receive the “Ag Data Transparent” seal to be displayed on promotional materials and product pages. Also, farmers can go to the Transparency Evaluator website to see and compare all the products and services that have undergone the evaluation.
Questions addressed by the Evaluator include:
-What categories of data do the product or service collect from the farmer?
-Will the agriculture technology provider obtain the farmer’s consent before providing other companies with access to the data?
-Will the agriculture technology provider notify the farmer if a breach of data security occurs that causes disclosure of the farmer’s data to an outside party?
The coalition involved in the development of the Ag Data Transparency Evaluator includes both farmer-led industry organizations and agriculture technology providers, including AGCO, Ag Connections, Agrible, American Farm Bureau Federation, American Soybean Association, Beck’s Hybrids, Conservis, CNH Industrial, Crop IMS, Dow AgroSciences, DuPont Pioneer, Farm Dog, Farmobile, Granular, Grower Information Services Cooperative, GROWMARK, Independent Data Management, John Deere, National Association of Wheat Growers, National Corn Growers Association, National Farmers Union, National Sorghum Producer, and The Climate Corporation.
The Ag Data Transparency Evaluator is non-profit corporation governed by a board of directors from the participating organizations. The corporate bylaws require that all actions be approved by the farmer-led organizations, making the evaluator a farmer-driven initiative not controlled by the agriculture technology providers whose products are reviewed.