The Cattlemen's Beef Board and the Federation of State Beef Councils, working through the Beef Checkoff Program, has doubled its investment now totaling $200,000, to help feed consumers in Japan who were injured, misplaced and left homeless and hungry by the devastating earthquake and tsunamis there. The funds will be handled through the Japan Relief Program established by the U.S. Meat Export Federation.
"It's just about impossible to imagine the challenges those folks in Japan are facing right now," said Beef Board Chairman Tom Jones. "As human beings, we all feel a deep sense of sympathy for them. As producers, we want to provide some critical nutrition that the folks in Japan absolutely need to help them get through. And thanks to our checkoff program, we are going to be able to accomplish that."
The beef checkoff investments will help provide U.S. beef and beef products to help with the food shortages in Japan, which are expected to continue on well into the year. The relief program involves pooling resources to source beef in the U.S., ship it to Japan, and then use existing distribution channels and key accounts in foodservice and retail to develop meals for delivery to displaced consumers.