Beef Leadership Meets to Discuss Checkoff

Beef Leadership Meets to Discuss Checkoff

NCBA and CBB have constructive meeting on working together in the future.

The leadership of the Cattlemen's Beef Board and the National Cattlemen's Beef Association met last week in Denver, Colo., to discuss their mutual commitment to the beef checkoff and to working together in the future. They agreed to six points to govern their future.  The most prominent of the six points reads as follows: CBB is the organization which administers the Beef Checkoff Program and NCBA is a checkoff contractor. CBB and NCBA will work in partnership to increase the profitability of the industry. They agreed the checkoff program staff is doing excellent work managing checkoff programs.

The other points agreed to say: NCBA will continue working on making all beef industry participants feel welcome at industry meetings. Improvements need to be made in the relationships between our CEO's and staffs, and the volunteer leadership. CBB and NCBA agree to work together to develop a clearer understanding of the expectations and consequences related to compliance with the Act, Order and guidelines. And NCBA will provide CBB with written input on CBB's Roles and Responsibilities.

During their summer conference, the Beef Board will begin to develop a new joint agreement. Work will continue under the prior joint committee coordination agreement until a new agreement is reached.

"We are committed to our partnership with the Cattlemen's Beef Board," said NCBA President Bill Donald. "The partnership has resulted in the effective and efficient use of checkoff resources to conduct demand building programs which have produced significant results for every cattleman and beef producer that pays the checkoff."

Donald said the leadership of both organizations will work together to determine the next steps to build on the agreements reached at the meeting in Denver.

"We were able to have a constructive dialogue and find common ground," said CBB Chairman Tom Jones, a third-generation farmer and rancher in Pottsville, Ark. "At this time, we have not scheduled additional meetings with the NCBA leadership, but we will be open to additional meetings prior to summer conference in Orlando."

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