Is Breakfast Costing You More?

Is Breakfast Costing You More?

Latest Farm Bureau marketbasket survey finds increasing costs for staple breakfast items; farmers share of marketbasket now at $8.30.

Shoppers paid slightly more for food at the grocery store during the third quarter of the year, with many popular breakfast staples showing an increase in retail price. Higher retail prices for eggs, bacon, orange juice, milk and toasted oat cereal, among other foods, resulted in a slight increase in the latest American Farm Bureau Federation Quarterly Marketbasket Survey.

Latest Farm Bureau marketbasket survey finds increasing costs for staple breakfast items; farmers share of marketbasket now at $8.30.

The informal survey shows the total cost of 16 food items that can be used to prepare one or more meals was $51.90, up $1.00 or about 2% compared to the second quarter of 2012. Of the 16 items surveyed, nine increased and seven decreased in average price compared to the prior quarter. The cost for the overall basket of foods decreased about 2% compared to one year ago.

Most of the slight quarter-to-quarter increase in the marketbasket of foods can be attributed to higher retail prices for breakfast staples, apples and bagged salad.

"While prices were up from the second quarter, compared to a year ago, the marketbasket price was actually lower, by about 2 percent," said John Anderson, AFBF's deputy chief economist. "For most of this year, food prices have been relatively stable. This is consistent with the very slow but steady growth in the general economy that has been seen throughout the year, along with fairly stable energy prices."

Items showing retail price increases for the third quarter included apples, up 36 cents to $1.86 per pound; large eggs, up 33 cents to $1.94 per dozen; bagged salad, up 20 cents to $2.94 per pound; bacon, up 19 cents to $4.23 per pound; whole milk, up 19 cents to $3.55 for one gallon; orange juice up 13 cents to $3.30 for a half-gallon; boneless chicken breasts, up 8 cents to $3.17 per pound; sirloin tip roast, up 5 cents to $4.74 per pound; and toasted oat cereal, up 1 cent to $3.00 for a 9-ounce box.

These items showed modest retail price declines: ground chuck decreased 19 cents to $3.47 per pound; white bread decreased 13 cents to $1.75 for a 20-ounce loaf; vegetable oil, down 7 cents to $2.91 for a 32-ounce bottle; flour decreased 5 cents to $2.57 for a 5-pound bag; Russet potatoes decreased 5 cents to $3.01 for a 5-pound bag; sliced deli ham decreased 4 cents to $5.20 per pound; and shredded cheddar decreased 3 cents to $4.26 per pound.

Several items showing an increase in retail price from quarter-to-quarter also showed year-to-year increases: sirloin tip roast, up 11%; eggs, up 9%; bagged salad, up 8%; and apples, up 2%.

The year-to-year direction of the Marketbasket Survey tracks with the federal government's Consumer Price Index report for food at home. As retail grocery prices have increased gradually over time, the share of the average food dollar that America's farm and ranch families receive has dropped.

"Through the mid-1970s, farmers received about one-third of consumer retail food expenditures for food eaten at home and away from home, on average. Since then, that figure has decreased steadily and is now about 16%, according to the Agriculture Department's revised Food Dollar Series," Anderson said. Details about USDA's new Food Dollar Series may be found online.

Using the "food at home and away from home" percentage across-the-board, the farmer's share of this quarter's $51.90 marketbasket would be $8.30.

According to USDA, Americans spend just under 10% of their disposable annual income on food, the lowest average of any country in the world. A total of 79 shoppers in 26 states participated in the latest survey, conducted in August.

Watch a video about the survey here.

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