MoDairy sponsors and supporters are at World Dairy Expo in Madison, Wis., this week to start healthy conversations before the official start of Men's Health Month in November.
The MoDairy campaign supports the Movember Foundation, a national organization committed to raising awareness of men's health issues including prostate cancer, testicular cancer and mental health.
"Our role as communicators is to emphasize men's health issues such as prostate cancer throughout the dairy industry," says Amy Throndsen with Advance Comfort Technologies, sponsor of the MoDairy campaign. "Dairy farmers are as prone to the risks as all men but might not recognize early symptoms as anything other than the result of hard, daily work. They might need encouragement to take the time to get tested on a routine basis."
Statistically, one in seven men will be diagnosed with prostate cancer in his lifetime. MoDairy formed to communicate the importance of prostate cancer screenings and other healthy activities to dairy farmers and other industry members.
How to get involved
Organizers suggest getting involved by throwing a MoDairy party or decorate your office and social media channels with MoDairy art.
Another way to start conversations about men's health isby growing a mustache. If you currently have facial hair, organizers suggest shaving on Nov. 1 and growing a new mustache throughout the month.
Learn more about MoDairy at facebook.com/modairy.