The Pork Checkoff on Monday released details for its annual National Pork Industry Forum, scheduled for March 5-7 in San Antonio, Texas.
The 15 producers who serve as members of the National Pork Board and Pork Checkoff staff leadership will hear directly from the forum delegates appointed by U.S. Secretary of Agriculture Tom Vilsack. Each year the Pork Act Delegates confer, vote on resolutions and advisements and provide valuable direction on the important issues facing pork producers and the industry.
The theme for the annual pork forum is "People. Pigs. Planet." in reference to the recently adopted Pork Checkoff 2020 Strategic Plan.
The industry has a commitment to make U.S. pork to the global protein of choice by doing what's right for people, pigs and the planet, explained NPB President Dale Norton.
"It has never been more critical that we work together as producers, processors and foodservice and retail leaders to make a collective difference to pork's consumers," he said.
In advance of the annual meeting, members of the National Pork Board also will convene their March board meeting. The agenda for that meeting will include updates on 2015 plans to enhance pork demand, increase market opportunities, improve pork production practices and invest in research priorities.
Included on the 2015 Pork Forum agenda will be opportunities for pork producers to become trained in the pork industry's Pork Quality Assurance Plus certification process, as well as learn more about pork industry programs.
Source: Pork Checkoff