More than 75% of millennials say they are more focused on the environment than their parents' generation, spurring global talks about the environment and how agriculture can work to define environmental sustainability.
Panelists from Elanco Animal Health, the World Wildlife Fund, Cobb-Vantress and Alltech will do just that on a panel at the upcoming Animal Agriculture Alliance Stakeholders Summit, the Alliance announced Wednesday.
Jason Clay of the World Wildlife Fund, Aidan Connolly of Alltech, Claudia Garcia of Elanco and Mitch Abrahamsen of Cobb-Vantress will participate on the panel, dedicated to exploring industry advancements and challenges in producing more food using fewer resources.
The panel is part of other Summit events, centered on the theme "Cracking the Millennial Code." It will be held May 8-9, 2014, in Crystal City, Va.
Focusing on the next generation
The millennial theme is built on new information from a poll commissioned by the Clinton Global Initiative and Microsoft, which found that 66% of millennials say there is "solid evidence" the earth is getting warmer, and 75% of those respondents say human activity is responsible for it.
The survey aimed to identify top priorities for millennials, and indicated that more than two-thirds of respondents said they are willing to pay more for products from sustainability-focused companies.
Yet millennials struggle to concretely define sustainability and identify what role "sustainable products" play in their purchasing decisions. Summit panelists will grapple with the complex issues surrounding environmental sustainability and discuss what the term means to each of their organizations and corporations.
"Sustainability isn't a destination, it's a journey," said Alliance President and CEO Kay Johnson Smith. "Our panelists recognize the quest for more sustainable agriculture doesn't just include better environmental stewardship, but also ensuring that we can continue to feed a growing population using fewer resources, while maintaining economic viability and top-notch animal care."
Representatives from farms, ranches, food processors, restaurants, grocery stores, legislators, universities and government agencies will attend the Summit.
Previous events have focused on transparency and effective communications efforts in countering misinformation spread by animal rights activists and other detractors.